A custom domain lets clients access the product at app.youragency.com (or similar) instead of strategy.elevale.app. Configure this under Branding → Custom Domain.
Requirements
Use a subdomain only (e.g. app.youragency.com). Apex/root domains (youragency.com) are not supported.
Access to your DNS provider (Cloudflare, Route 53, GoDaddy, etc.).
Ability to add CNAME and TXT records.
If using Cloudflare, set the CNAME to DNS only (proxy OFF / grey cloud).
Step 1, Add the domain in Elevale
Open Branding → Custom Domain.
Enter your subdomain (without https://) and click Add Domain.
Status shows as pending until DNS is verified.
The admin UI displays the exact CNAME and TXT values for your hostname.
Step 2, Add the CNAME record
Type: CNAME
Name / host: the subdomain label only (e.g. app for app.youragency.com)
Value / target: strategy.elevale.app
Proxy: OFF (DNS only), required for verification and TLS
Step 3, Add the TXT verification record
Type: TXT
Name / host: _saint-verify.{subdomain} (e.g. _saint-verify.app)
Value: the unique verification token shown in the admin UI for your domain
This proves you control DNS before Elevale provisions TLS and routing.
Step 4, Verify
Wait for DNS propagation (often 5–10 minutes; can take up to 48 hours).
Click Verify in the Custom Domain panel.
On success, status changes to active and the Visit button opens your branded URL.
If verification fails, double-check CNAME target, TXT token, and that Cloudflare proxy is off.
What the custom domain covers
Branded login and signup (/auth/signin, /auth/signup).
The full in-app experience for your org's users.
Public Help Center at /help on your domain.
Client signup marketing links when Stripe Connect public signup is enabled.
Before custom domain is active
Users access the app via strategy.elevale.app with your org context.
Help Center URL: strategy.elevale.app/help/{your-org-id}.
Referral signup: strategy.elevale.app/auth/signup?ref={your-org-id}.
Removing or changing domain
Use Remove in the Custom Domain panel to detach a hostname.
Only one custom app domain is shown at a time per organisation.
Email sending domains (mail.youragency.com) are separate, see Email configuration.