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Google Ads - Setup & usage

Google Ads - Setup & usage

Pull advertising metrics (impressions, clicks, cost, CTR, conversions, conversion value, ROAS, and related fields) from Google Ads customer accounts you authorise. Requires [Business+].

Before you connect

  • Use a Google account that has access to the Google Ads customer ID (account) you want to measure.

  • Elevale uses the Google Ads API scope to read campaign performance - not to change campaigns.

  • Review Google user data notice for retention and deletion.

Connect Google Ads

  • Open Workspace Settings → Integrations and connect Google Ads.

  • Sign in with Google and approve the requested permissions.

  • Select the Google Ads customer (account) to associate with this workspace when prompted.

  • Managers with access to multiple customers pick one per connection; change it later from Connected integrations if needed.

Create connected KPIs

  • Create a connected KPI on KPIs & Dashboards and select Google Ads as the source.

  • Pick the metric (data point) - for example spend, clicks, conversions, or ROAS.

  • Set sync frequency to match how often you review ads (daily or weekly is typical).

  • Use KPI detail view to confirm last sync time and history.

Disconnect and troubleshooting

  • Disconnect in Integrations to revoke OAuth tokens.

  • No customers found - your Google user may not have Ads access, or the account has no active customers. Verify at ads.google.com.

  • Wrong account data - reselect the customer ID in connection settings or reconnect.

  • Re-authorisation required - use Reconnect when the connection status shows expired or invalid tokens.

Disconnect and data retention