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Google Ads - Use cases

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Use Google Ads connected KPIs to automate reporting in Elevale. Pair metrics with OKRs, dashboards on KPIs & Dashboards, and weekly business reviews.

Paid media dashboards

  • Monthly ad spend vs conversion value for ROAS discussions.

  • CTR and average CPC to optimise creative and bidding.

  • Conversion rate trends alongside marketing OKRs.

Marketing

  • Average Cost Per Click - Average amount you pay each time someone clicks on your ad. Sync daily or weekly for trends.

  • Click-Through Rate - Percentage of people who saw your ad and clicked on it. Sync weekly or monthly for trends.

  • Conversion Rate - Percentage of ad clicks that resulted in desired actions (purchases, sign-ups, etc. Sync weekly or monthly for trends.

  • Conversion Value - Total monetary value generated from conversions. Sync daily or weekly for trends.

  • Cost Per Conversion - Average cost to acquire one conversion. Sync daily or weekly for trends.

  • Total Clicks - Total number of times users clicked on your ads. Sync daily or weekly for trends.

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