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LinkedIn Ads - Data points

When you create a Connected KPI on KPIs & Dashboards, pick from the data points below. The catalog reflects what is enabled for this integration on your platform.

Conversions

  • Ad Conversions (count) - Total website conversions attributed to ads in the tracked period

  • Lead Gen Form Leads (count) - Leads captured via LinkedIn Lead Gen Forms in the tracked period

  • Post-Click Conversions (count) - Website conversions after ad clicks in the tracked period

  • Post-View Conversions (count) - View-through website conversions in the tracked period

Engagement

  • Ad Reactions (count) - Reactions on sponsored content in the tracked period

  • Ad Shares (count) - Shares of sponsored content in the tracked period

  • Total Ad Engagements (count) - All ad engagements in the tracked period

Performance

  • Ad Clicks (count) - Total chargeable ad clicks in the tracked period

  • Ad CTR (percentage) - Click-through rate (clicks / impressions) in the tracked period

  • Ad Impressions (count) - Total ad impressions in the tracked period

  • Ad Spend (currency) - Total ad spend in local currency for the tracked period

  • Cost Per Click (currency) - Average cost per click in the tracked period

  • Cost Per Mille (currency) - Cost per 1,000 impressions in the tracked period

  • Landing Page Clicks (count) - Clicks to the ad landing page in the tracked period

Video

  • Video Views (count) - Video ad views (2+ seconds in view) in the tracked period

How sync works

  • Each data point maps to a provider API query executed by the integration sync engine.

  • On save or scheduled sync, Elevale fetches the latest value and appends to KPI history.

  • Connection status on the KPI shows the last successful sync or error message.

  • Setup and troubleshooting: Setup & usage