When you create a Connected KPI on KPIs & Dashboards, pick from the data points below. The catalog reflects what is enabled for this integration on your platform.
Marketing
Average Cost Per Click (USD) - Average amount you pay each time someone clicks on your ad. Lower CPC means more efficient ad spend, but balance with ad quality and conversion rates.
Click-Through Rate (%) - Percentage of people who saw your ad and clicked on it. Higher CTR indicates relevant, compelling ads. Typical CTR varies by industry, often 2-5%.
Conversion Rate (%) - Percentage of ad clicks that resulted in desired actions (purchases, sign-ups, etc.). Higher rates indicate effective landing pages and ad-to-audience match.
Conversion Value (USD) - Total monetary value generated from conversions. Track this against ad spend to calculate return on ad spend (ROAS).
Cost Per Conversion (USD) - Average cost to acquire one conversion. Lower is better - this helps determine if your advertising is cost-effective for customer acquisition.
Total Clicks (count) - Total number of times users clicked on your ads. Higher clicks indicate compelling ad copy and targeting, but watch conversion rates to ensure quality traffic.
Total Conversions (count) - Total number of conversions (completed goals like purchases or sign-ups) from your ads. This measures the actual business results from your ad spend.
Total Cost (USD) - Total amount spent on your Google Ads campaigns during the period. Monitor this against conversions to ensure profitable advertising spend.
Total Impressions (count) - Total number of times your ads were displayed. High impressions with low clicks may indicate poor ad relevance or targeting.
How sync works
Each data point maps to a provider API query executed by the integration sync engine.
On save or scheduled sync, Elevale fetches the latest value and appends to KPI history.
Connection status on the KPI shows the last successful sync or error message.
Setup and troubleshooting: Setup & usage