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Meta Ads - Use cases

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Use Meta Ads connected KPIs to automate reporting in Elevale. Pair metrics with OKRs, dashboards on KPIs & Dashboards, and weekly business reviews.

Paid social

  • Weekly ad spend and ROAS for campaign reviews.

  • Reach and frequency to manage audience saturation.

  • Best campaign clicks to highlight top performers.

Ads Performance

  • Ad Clicks - Total ad clicks in the last 30 days. Sync daily or weekly for trends.

  • Ad Conversions - Total conversion actions in the last 30 days. Sync daily or weekly for trends.

  • Ad CTR - Click-through rate in the last 30 days. Sync weekly or monthly for trends.

  • Ad Frequency - Average impressions per person in the last 30 days. Sync daily or weekly for trends.

  • Ad Impressions - Total ad impressions in the last 30 days. Sync daily or weekly for trends.

  • Ad Reach - Unique people reached in the last 30 days. Sync daily or weekly for trends.

Next steps