Use Google Ads connected KPIs to automate reporting in Elevale. Pair metrics with OKRs, dashboards on KPIs & Dashboards, and weekly business reviews.
Paid media dashboards
Monthly ad spend vs conversion value for ROAS discussions.
CTR and average CPC to optimise creative and bidding.
Conversion rate trends alongside marketing OKRs.
Marketing
Average Cost Per Click - Average amount you pay each time someone clicks on your ad. Sync daily or weekly for trends.
Click-Through Rate - Percentage of people who saw your ad and clicked on it. Sync weekly or monthly for trends.
Conversion Rate - Percentage of ad clicks that resulted in desired actions (purchases, sign-ups, etc. Sync weekly or monthly for trends.
Conversion Value - Total monetary value generated from conversions. Sync daily or weekly for trends.
Cost Per Conversion - Average cost to acquire one conversion. Sync daily or weekly for trends.
Total Clicks - Total number of times users clicked on your ads. Sync daily or weekly for trends.
Next steps
Connect: Setup & usage
Pick metrics: Data points