LinkedIn Ads - Overview

LinkedIn campaign impressions, clicks, spend, conversions, and lead gen metrics. Requires [Business+].

At a glance

• Connection type: OAuth 2.0

• Status: Available

• Plan: Business+

• Data points: 15 metrics available in the KPI catalog

Metrics you can track

Connected KPIs can sync the following categories from LinkedIn Ads. See Data points for the complete catalog with descriptions.

• Conversions: Ad Conversions, Lead Gen Form Leads, Post-Click Conversions, Post-View Conversions

• Engagement: Ad Reactions, Ad Shares, Total Ad Engagements

• Performance: Ad Clicks, Ad CTR, Ad Impressions, Ad Spend, Cost Per Click (+2 more)

• Video: Video Views

Documentation in this folder

• Overview

• Access & permissions

• Data points

• Setup & usage

• Use cases

Quick start

• Open Workspace Settings → Integrations and connect LinkedIn Ads.

• Complete authentication (OAuth popup, PAT paste, or API key) and select the account, property, repo, or location when prompted.

• On KPIs & Dashboards, create a KPI, choose Connected, and pick your LinkedIn Ads connection.

• Select a data point from the catalog (see the Data points article in this folder for the full list).

• Set a sync frequency. An initial sync runs after save; use Resync on the KPI card for on-demand updates.

Learn more

• Full setup walkthrough: Setup & usage

• Permissions and scopes: Access & permissions

• Example dashboards and KPIs: Use cases