Documentazione della piattaforma

Meta Ads - Data points

When you create a Connected KPI on KPIs & Dashboards, pick from the data points below. The catalog reflects what is enabled for this integration on your platform.

Ads Performance

  • Ad Clicks (count) - Total ad clicks in the last 30 days

  • Ad Conversions (count) - Total conversion actions in the last 30 days

  • Ad CTR (percentage) - Click-through rate in the last 30 days

  • Ad Frequency (count) - Average impressions per person in the last 30 days

  • Ad Impressions (count) - Total ad impressions in the last 30 days

  • Ad Reach (count) - Unique people reached in the last 30 days

  • Ad Spend (currency) - Total ad spend in the last 30 days

  • Best Campaign Clicks (count) - Highest-click campaign in the last 30 days (returns click count)

  • Cost Per Click (currency) - Average cost per click in the last 30 days

  • Purchase ROAS (ratio) - Return on ad spend for purchases in the last 30 days

How sync works

  • Each data point maps to a provider API query executed by the integration sync engine.

  • On save or scheduled sync, Elevale fetches the latest value and appends to KPI history.

  • Connection status on the KPI shows the last successful sync or error message.

  • Setup and troubleshooting: Setup & usage