Use LinkedIn Ads connected KPIs to automate reporting in Elevale. Pair metrics with OKRs, dashboards on KPIs & Dashboards, and weekly business reviews.
B2B paid media
Ad spend and CTR for campaign optimisation.
Lead gen form leads for pipeline reporting.
Landing page clicks vs impressions for creative tests.
Conversions
Ad Conversions - Total website conversions attributed to ads in the tracked period. Sync daily or weekly for trends.
Lead Gen Form Leads - Leads captured via LinkedIn Lead Gen Forms in the tracked period. Sync daily or weekly for trends.
Post-Click Conversions - Website conversions after ad clicks in the tracked period. Sync daily or weekly for trends.
Post-View Conversions - View-through website conversions in the tracked period. Sync daily or weekly for trends.
Engagement
Ad Reactions - Reactions on sponsored content in the tracked period. Sync daily or weekly for trends.
Ad Shares - Shares of sponsored content in the tracked period. Sync daily or weekly for trends.
Total Ad Engagements - All ad engagements in the tracked period. Sync daily or weekly for trends.
Performance
Ad Clicks - Total chargeable ad clicks in the tracked period. Sync daily or weekly for trends.
Ad CTR - Click-through rate (clicks / impressions) in the tracked period. Sync weekly or monthly for trends.
Ad Impressions - Total ad impressions in the tracked period. Sync daily or weekly for trends.
Ad Spend - Total ad spend in local currency for the tracked period. Sync daily or weekly for trends.
Cost Per Click - Average cost per click in the tracked period. Sync daily or weekly for trends.
Cost Per Mille - Cost per 1,000 impressions in the tracked period. Sync daily or weekly for trends.
Video
Video Views - Video ad views (2+ seconds in view) in the tracked period. Sync daily or weekly for trends.
Next steps
Connect: Setup & usage
Pick metrics: Data points