Tài liệu nền tảng

LinkedIn Pages - Use cases

Use LinkedIn Pages connected KPIs to automate reporting in Elevale. Pair metrics with OKRs, dashboards on KPIs & Dashboards, and weekly business reviews.

B2B brand

  • Follower gains and page views for executive summaries.

  • Post impressions and engagement rate for content performance.

Engagement

  • Post Clicks - Organic post clicks in the tracked period. Sync daily or weekly for trends.

  • Post Comments - Organic post comments in the tracked period. Sync daily or weekly for trends.

  • Post Engagement Rate - Organic engagement rate (engagement actions / impressions) in the tracked period. Sync weekly or monthly for trends.

  • Post Reactions - Organic post reactions in the tracked period. Sync daily or weekly for trends.

  • Post Shares - Organic post shares in the tracked period. Sync daily or weekly for trends.

  • Total Post Engagement - Combined organic engagement (clicks + reactions + comments + shares) in the tracked period. Sync daily or weekly for trends.

Followers

  • Follower Gains - New followers gained in the tracked period (organic + paid). Sync daily or weekly for trends.

  • Organic Follower Gains - Organic follower gains in the tracked period. Sync daily or weekly for trends.

  • Page Followers - Current total followers on the LinkedIn Company Page. Sync daily or weekly for trends.

  • Paid Follower Gains - Paid follower gains in the tracked period. Sync daily or weekly for trends.

Impressions

  • Post Impressions - Organic post impressions in the tracked period. Sync daily or weekly for trends.

  • Post Unique Impressions - Unique organic post impressions in the tracked period. Sync daily or weekly for trends.

Page Views

  • Desktop Page Views - Desktop page views in the tracked period. Sync daily or weekly for trends.

  • Mobile Page Views - Mobile page views in the tracked period. Sync daily or weekly for trends.

  • Overview Tab Views - Overview tab page views in the tracked period. Sync daily or weekly for trends.

  • Page Views - Total page views across all tabs in the tracked period. Sync daily or weekly for trends.

  • Unique Page Views - Unique page views in the tracked period. Sync daily or weekly for trends.

Next steps